Terms of service
BOYO – Privacy Policy
Last Updated: June 2026
BOYO respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase.
1. Who We Are
BOYO is an online clothing and lifestyle brand.
This Privacy Policy applies to all visitors, customers, and users of our website.
2. Information We Collect
When you visit our website, place an order, or contact us, we may collect:
Personal Information
- Full name
- Billing address
- Delivery address
- Email address
- Telephone number
- Payment information
- Order history
Technical Information
- IP address
- Browser type
- Device information
- Website usage data
- Cookies and tracking information
3. How We Use Your Information
We use your information to:
- Process and fulfil orders
- Deliver products
- Manage returns and refunds
- Provide customer support
- Improve our website and services
- Prevent fraud and security risks
- Send order updates and service communications
- Send marketing communications where you have consented
4. Payment Information
Payments are processed securely through trusted third-party payment providers.
BOYO does not store or have access to your full payment card details.
5. Marketing Communications
If you choose to subscribe to our mailing list, we may send:
- Product launches
- Promotions
- Special offers
- Company news
You can unsubscribe at any time using the link provided in our emails.
6. Cookies
Our website uses cookies to:
- Improve website functionality
- Remember customer preferences
- Analyse website traffic
- Support marketing and advertising
You may disable cookies through your browser settings, although some website features may not function correctly.
7. Sharing Your Information
We only share information where necessary to operate our business, including:
- Payment processors
- Delivery companies
- Website and hosting providers
- Legal or regulatory authorities where required by law
We do not sell your personal information to third parties.
8. Data Retention
We retain personal information only for as long as necessary to:
- Fulfil orders
- Meet legal obligations
- Resolve disputes
- Maintain business records
9. Your Rights
Under UK data protection laws, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict processing of your information
- Object to certain uses of your information
- Request a copy of your information
Requests will be handled in accordance with applicable law.
10. Data Security
We take reasonable measures to protect your personal information from:
- Unauthorised access
- Misuse
- Loss
- Disclosure
- Alteration
However, no online transmission or storage system can be guaranteed to be 100% secure.
11. Third-Party Services
Our website may contain links to third-party websites and services.
BOYO is not responsible for the privacy practices of external websites.
12. Changes To This Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page with an updated revision date.
13. Contact Us
For questions regarding this Privacy Policy, please use the contact details provided on our website.